{"title":"Home page","description":null,"products":[{"product_id":"the-bob-trucker-hat","title":"\"The Bob\"","description":"\u003cp\u003e\u003cstrong\u003e\"The Bob\"™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNamed after the kind of guy who's seen some things, lived some life, and still leads with a smile.\u003c\/p\u003e\n\u003cp\u003eNot a motivational poster. Not trying too hard. Just a perfectly broken-in hat with a bold look that doesn't apologize — and a message that means exactly what it says.\u003c\/p\u003e\n\u003cp\u003eThe Bob was built for the people who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTip before they're supposed to\u003c\/li\u003e\n\u003cli\u003eKnow everyone in the room by name\u003c\/li\u003e\n\u003cli\u003eStay too late because the conversation's good\u003c\/li\u003e\n\u003cli\u003eAnd still somehow show up early the next morning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's not about being perfect.\u003cbr\u003eIt's about being real. And decent. And occasionally hilarious.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eNot when it's convenient. Not when it's easy.\u003cbr\u003eJust always.\u003c\/p\u003e\n\u003cp\u003ePut it on. Mean it.\u003cbr\u003eAnd if someone reads it twice? Good.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":50774603792688,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/B060CBB5-DA5E-455C-B03B-AC4C53EF148A.png?v=1771733664"},{"product_id":"the-bob-navy-sailor","title":"Sailor Bob","description":"\u003cp\u003e\u003cstrong\u003eSailor Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for long weekends, late nights, boat drinks, wrong turns, good stories, and the kind of people who know that confidence doesn't have to be loud.\u003c\/p\u003e\n\u003cp\u003eThe Sailor Bob brings a more understated energy to the lineup with its vintage cream crown, deep navy brim, and classic coastal feel that looks equally at home at the marina, the dive bar, or the morning-after coffee run.\u003c\/p\u003e\n\u003cp\u003eIt's relaxed. Worn-in. Effortlessly sharp.\u003c\/p\u003e\n\u003cp\u003eBut underneath it all is the same reminder:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eNot because you have to.\u003cbr\u003eBecause life's better when you are.\u003c\/p\u003e\n\u003cp\u003eThrow it on.\u003cbr\u003eStay out too late.\u003cbr\u003eLaugh louder than you should.\u003cbr\u003eTip well.\u003cbr\u003eCall your mother back.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice? Perfect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66829514801456,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/The_bob_navy_front.png?v=1779207863"},{"product_id":"the-bob-miami","title":"Miami Bob","description":"\u003cp\u003e\u003cstrong\u003eMiami Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMeet the tropical troublemaker of the Bob lineup.\u003c\/p\u003e\n\u003cp\u003eInspired by Miami heat, neon nights, boat days, bad decisions, loud music, and people who know how to have a good time without taking themselves too seriously.\u003c\/p\u003e\n\u003cp\u003eWith its turquoise brim, vintage cream crown, and smiley-side detail, The Miami Bob was built to stand out — whether you're on Ocean Drive, docked at the marina, or somehow still awake at 3AM ordering one more round.\u003c\/p\u003e\n\u003cp\u003eBut underneath the color and attitude is the same reminder:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eNot fake nice.\u003cbr\u003eNot performative.\u003cbr\u003eJust real energy and treating people right.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eStay out too late.\u003cbr\u003eTip well.\u003cbr\u003eCall your friends.\u003cbr\u003eDon't be an asshole.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice? Good.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66829533479216,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/The_bob_aqua_3.png?v=1779205213"},{"product_id":"the-bob-black-and-yellow","title":"Killer Bee Bob","description":"\u003cp\u003e\u003cstrong\u003eThe Killer Bee Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eLooks harmless.\u003cbr\u003eProbably isn't.\u003c\/p\u003e\n\u003cp\u003eThe Killer Bee Bob was inspired by fast talkers, sharp dressers, late nights, yellow warning lights, and the kind of people who walk into a room and immediately become the story everyone tells later.\u003c\/p\u003e\n\u003cp\u003eBlack-on-black with electric yellow lettering that hits like a warning sign in the best possible way. Loud enough to get noticed. Smooth enough to pull it off.\u003c\/p\u003e\n\u003cp\u003eThis one's for the personalities.\u003cbr\u003eThe chaos coordinators.\u003cbr\u003eThe friends who say \"trust me\" right before things get interesting.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of hat you wear when:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe tequila arrives before the appetizers\u003c\/li\u003e\n\u003cli\u003eSomeone says \"we're only staying for one\"\u003c\/li\u003e\n\u003cli\u003eAnd somehow the night ends at a place nobody planned on going\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLike every Bob, underneath the attitude is the only rule that matters:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eBe cool to the bartender.\u003cbr\u003eTip heavy.\u003cbr\u003eProtect your people.\u003cbr\u003eDon't sting unless provoked.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eCause a little harmless trouble.\u003cbr\u003eAnd if someone reads it twice? They felt the buzz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66829894648112,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/The_bob_black_and_yellow_2.png?v=1779219696"},{"product_id":"cactus-bob","title":"Cactus Bob","description":"\u003cp\u003e\u003cstrong\u003eCactus Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWeird shit happens in the desert.\u003cbr\u003eThat's kind of the point.\u003c\/p\u003e\n\u003cp\u003eSomewhere between the mushrooms, gummies, dusty late-night conversations, wrong turns, sound baths, and questionable decisions under a sky full of stars… you usually end up finding something. Or losing something. Either way, it's a good story.\u003c\/p\u003e\n\u003cp\u003eThe Cactus Bob was inspired by high-desert escapes, energy vortexes, neon motel signs, poolside cocktails, and the kind of weekends that blur together in the best possible way.\u003c\/p\u003e\n\u003cp\u003eClean cream crown. Faded olive brim. Just enough chaos.\u003c\/p\u003e\n\u003cp\u003eAnd underneath it all is the one rule that still matters:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eTo strangers.\u003cbr\u003eTo your friends.\u003cbr\u003eTo yourself at 2AM contemplating life.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eFollow the music.\u003cbr\u003eTake the scenic route.\u003cbr\u003eText your ex back responsibly.\u003cbr\u003eRespect the vortex.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice? Perfect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66834622021936,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/Thebobcactus.png?v=1779317565"},{"product_id":"beverly-hills-bob","title":"Beverly Hills Bob","description":"\u003cp\u003e\u003cstrong\u003eBeverly Hills Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eA little polished.\u003cbr\u003eA little chaotic.\u003cbr\u003eVery Beverly Hills.\u003c\/p\u003e\n\u003cp\u003eInspired by long lunches at Il Pastaio, drinks that somehow turn into dinner at San Vicente Bungalows, late-night sandwiches from Il Tramezzino, and the kind of people who casually say, \"my guy can handle it.\"\u003c\/p\u003e\n\u003cp\u003eThe Beverly Hills Bob brings understated luxury with just enough attitude. Clean cream crown. Deep green brim. Effortless, expensive-looking, but never trying too hard.\u003c\/p\u003e\n\u003cp\u003eIt's country club adjacent with a touch of \"probably shouldn't text my ex after this skinny margarita.\"\u003c\/p\u003e\n\u003cp\u003eAnd underneath all the Beverly Hills energy is the only rule actually worth following:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eTo the valet.\u003cbr\u003eTo the waitress.\u003cbr\u003eTo the person standing next to you at Erewhon pretending not to look at prices.\u003c\/p\u003e\n\u003cp\u003eBecause real style isn't about money.\u003cbr\u003eIt's about energy.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eTake the meeting.\u003cbr\u003eOrder the skinny spicy margarita.\u003cbr\u003eStay too long at lunch.\u003cbr\u003eDon't become insufferable.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice? Good.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66834847498544,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/thebobbeverlyhills2.png?v=1779323641"},{"product_id":"5am-explorer-bob","title":"4:30AM Bob","description":"\u003cp\u003e\u003cstrong\u003eSOLD OUT AND WILL BE BACK IN STOCK READY TO SHIP WEEK OF JULY 20 OR SOONER. PLACE ORDER AND WILL SHIP WHEN INVNETORY COMES IN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4:30AM Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThere's a different world operating at 4:30AM. And the people in it are always characters.\u003c\/p\u003e\n\u003cp\u003eThe 4:30AM Bob was inspired by black-on-black vehicles pulling into empty parking lots, coffee in hand, and the strange little ecosystem of legends who somehow all know each other before sunrise.\u003c\/p\u003e\n\u003cp\u003eThe bagel guy who's seen everything.\u003cbr\u003eThe old-timer with stories that sound completely impossible.\u003cbr\u003eThe sharply dressed man nobody asks too many questions about.\u003cbr\u003eThe bartender getting breakfast after a long night.\u003cbr\u003eThe guy who \"used to be in the business\" — whatever that means.\u003c\/p\u003e\n\u003cp\u003eAt 4:30 in the morning, everybody has a story. And somehow they all sound like scenes from a Hollywood movie… except they're real.\u003c\/p\u003e\n\u003cp\u003eThis Bob is clean, understated, and slightly intimidating in the best possible way. Black-on-black everything with quiet confidence that doesn't need attention to own the room.\u003c\/p\u003e\n\u003cp\u003eAnd underneath all the mystery, caffeine, and legendary storytelling is the one rule the real ones always follow:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eTo the waitress pouring your third coffee.\u003cbr\u003eTo the guy opening the deli before sunrise.\u003cbr\u003eTo the random stranger telling you the greatest story you've ever heard at 5:12AM.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eLeave the house before the group chat wakes up.\u003cbr\u003eOvertip at breakfast.\u003cbr\u003eListen more than you talk.\u003cbr\u003eBecome part of the lore.\u003c\/p\u003e\n\u003cp\u003eAnd if someone asks where you were that early?\u003cbr\u003e\"Out taking a ride.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66835500073264,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/theboballblack1.png?v=1779324711"},{"product_id":"black-coffee-bob-1","title":"Black Coffee Bob","description":"\u003cp\u003e\u003cstrong\u003eThe Black Coffee Bob™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Fuckin' Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo cream.\u003cbr\u003eNo sugar.\u003cbr\u003eNo small talk before 8AM.\u003c\/p\u003e\n\u003cp\u003eThe Black Coffee Bob was inspired by early mornings, late nights, strong opinions, and the kind of people who somehow function perfectly on four hours of sleep and pure caffeine.\u003c\/p\u003e\n\u003cp\u003eClean cream crown. Black brim. Black embroidery. Timeless, sharp, and slightly intimidating in the best possible way.\u003c\/p\u003e\n\u003cp\u003eThis is the everyday Bob.\u003cbr\u003eThe goes-with-everything Bob.\u003cbr\u003eThe \"I'll just grab one coffee\" Bob that somehow turns into two espressos and a three-hour conversation with a complete stranger.\u003c\/p\u003e\n\u003cp\u003eIt's for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack coffee drinkers\u003c\/li\u003e\n\u003cli\u003eAirport people at 5AM\u003c\/li\u003e\n\u003cli\u003eLast ones at the diner\u003c\/li\u003e\n\u003cli\u003eFirst ones at the office\u003c\/li\u003e\n\u003cli\u003eAnd the mysterious individuals who always know the best local breakfast spot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLike every Bob, underneath the edge is still the same reminder:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Fuckin' Kind.\u003c\/strong\u003e\u003cbr\u003eHold the door.\u003cbr\u003eTip the waitress.\u003cbr\u003eCall your friends back.\u003cbr\u003eAnd maybe don't send that text until after coffee.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eTake the meeting.\u003cbr\u003eOrder the coffee extra hot.\u003cbr\u003eDo it all again tomorrow.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice?\u003cbr\u003eThey probably need caffeine too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66838662742320,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/Thebobblackcoffe1.png?v=1779393491"},{"product_id":"cherry-bobby","title":"Cherry Bobby","description":"\u003cp\u003e\u003cstrong\u003eThe Cherry Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSweet look.\u003cbr\u003eQuestionable decisions.\u003c\/p\u003e\n\u003cp\u003eThe Cherry Bobby was inspired by cherry slushies, roller rink crushes, red convertibles, diner fries at midnight, and the kind of summers where nobody knew where their kids were until the streetlights came on.\u003c\/p\u003e\n\u003cp\u003eCream crown. Bright cherry-red brim. Vintage Americana energy with just enough trouble underneath.\u003c\/p\u003e\n\u003cp\u003eThis one feels like sneaking extra quarters into the jukebox, first kisses that lasted 3 weeks too long, roadside burgers after the beach, and someone saying \"this probably isn't a good idea\" right before it becomes a great memory.\u003c\/p\u003e\n\u003cp\u003eThe Cherry Bobby is playful, nostalgic, and impossible to be in a bad mood while wearing.\u003c\/p\u003e\n\u003cp\u003eAnd unlike some of Bobby's more rebellious cousins, this one keeps it clean:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eNo profanity.\u003cbr\u003eNo drama.\u003cbr\u003eJust good energy and a reminder not to become a jerk as life gets louder.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eOrder dessert.\u003cbr\u003eTake the long way home.\u003cbr\u003eAnd if someone smiles when they see it? That's the point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66838801875248,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/thebobbycherry3.png?v=1779394349"},{"product_id":"bottle-rock-bobby","title":"Bottle Rock Bobby","description":"\u003cp\u003e\u003cstrong\u003eThe Bottle Rock Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSome hats are made for occasions.\u003cbr\u003eThe BottleRock Bobby was made for entire weekends you barely remember but somehow never forget.\u003c\/p\u003e\n\u003cp\u003eInspired by warm Napa afternoons, overpriced wine that somehow tastes worth it, surprise headliners, dancing with strangers, and the magical confidence that comes from saying \"yeah, let's do one more bottle.\"\u003c\/p\u003e\n\u003cp\u003eThe Bottle Rock Bobby is festival energy without trying too hard. Deep green crown. Black brim. Easy to wear from the first vineyard tasting to whatever questionable afterparty you accidentally end up at.\u003c\/p\u003e\n\u003cp\u003eThis is the hat for people who clap when the beat drops, become best friends with the couple next to them after two glasses of cab, and somehow end up side stage with a person named Chip or Valentino.\u003c\/p\u003e\n\u003cp\u003eLike every Bobby, underneath the fun is still the same reminder:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eTo the bartender pouring heavy.\u003cbr\u003eTo the exhausted Uber driver.\u003cbr\u003eTo the random person dancing like nobody's watching.\u003c\/p\u003e\n\u003cp\u003eBecause good energy travels fast at festivals.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eOrder the wine.\u003cbr\u003eStay for the encore.\u003cbr\u003eBecome part of the story.\u003c\/p\u003e\n\u003cp\u003eAnd if someone asks where you got the hat?\u003cbr\u003eTell them Bob probably sold it to someone during the second set.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66838879142192,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/856957EA-A8FB-41C6-97DC-82348542D1F5.png?v=1779395058"},{"product_id":"mykonos-bobby","title":"Mykonos Bobby","description":"\u003cp\u003e\u003cstrong\u003eThe Mykonos Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBefore bottle service had hashtags…\u003cbr\u003eBefore DJs traveled by private jet…\u003cbr\u003eBefore Mykonos became \"content\"…\u003c\/p\u003e\n\u003cp\u003eThere was Bobby.\u003c\/p\u003e\n\u003cp\u003eThe Mykonos Bobby is inspired by more than 50 years of legendary summers on the Greek islands — all starting with one unlikely friendship between Bob and his dear friend Christos, now affectionately known by many as \u003cem\u003eThe International Godfather.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAnd somehow… it all began because of a USC hat, Christos calling Bob an asshole, and an unreleased Prince demo tape Bob's wife Sue happened to have in her bag.\u003c\/p\u003e\n\u003cp\u003eBack then, having unreleased music on cassette tape was social currency. Pure gold. The kind of thing that could magically turn into comped bottles at Remezzo, Jackie O', Caprice, and nights that somehow rolled straight into sunrise.\u003c\/p\u003e\n\u003cp\u003eBack then, people actually talked to each other.\u003cbr\u003eFriendships were built face-to-face.\u003cbr\u003eAnd the stories somehow got better every single year.\u003c\/p\u003e\n\u003cp\u003eThe Mykonos Bobby carries that energy: sunburned afternoons, 3pm lunches at Kiki's, Namos, Discos until 5AM and friendships that somehow lasted a lifetime.\u003c\/p\u003e\n\u003cp\u003eAnd this one keeps it clean — partly for the kids, partly for the grandparents, but mostly to respect the Greek party gods watching over the island. Because in Mykonos, karma has a long memory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eOrder another round.\u003cbr\u003eDance too late.\u003cbr\u003eMake new friends.\u003cbr\u003eBecome part of the story.\u003c\/p\u003e\n\u003cp\u003eAnd if someone asks why you're here?\u003cbr\u003eJust smile and say, \"Christos sent me.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66838999269680,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/5E5EE4D4-669D-42B7-8222-7D4C6D5F8C052.png?v=1779395954"},{"product_id":"one-moody-soul","title":"One Moody Soul LA","description":"\u003cp\u003e\u003cstrong\u003eThe One Moody Soul™ — LA Edition\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eEmotionally exhausted, aesthetically thriving.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis one feels like golden hour on Sunset, a little too much therapy language, expensive green juice, and saying \"I'm laying low tonight\" before accidentally ending up at Chateau Marmont until 1AM.\u003c\/p\u003e\n\u003cp\u003eThe LA version of One Moody Soul was inspired by the beautifully complicated people of Los Angeles — creatives, overthinkers, hopeless romantics, wellness addicts, recovering party kids, and emotionally self-aware people who still somehow text \"you up?\" at the wrong time.\u003c\/p\u003e\n\u003cp\u003eCream crown. Deep green brim. Pink LA heart detail.\u003cbr\u003eSoft energy. Slightly chaotic interior monologue.\u003c\/p\u003e\n\u003cp\u003eIt's for listening to sad music with the windows down on Mulholland, pretending Erewhon is \"just for one thing,\" running into your ex at Great White looking suspiciously well-rested, and telling your therapist \"I've actually been doing really good lately\" while absolutely spiraling internally.\u003c\/p\u003e\n\u003cp\u003eThe One Moody Soul — LA Edition isn't about being sad.\u003cbr\u003eIt's about feeling everything… dramatically.\u003c\/p\u003e\n\u003cp\u003eBut underneath all the mood swings, astrology charts, and unanswered texts is still the same reminder:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eTo your friends.\u003cbr\u003eTo strangers.\u003cbr\u003eTo yourself on the weird days.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eTake the scenic route through the hills.\u003cbr\u003eOrder the overpriced matcha.\u003cbr\u003eRomanticize your life a little.\u003cbr\u003eAnd maybe text them back. Or don't.\u003c\/p\u003e\n\u003cp\u003eMood depending.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66839029711152,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/C44B1631-1916-46D6-9E94-41667F9D102D.png?v=1779397249"},{"product_id":"one-moody-soul-atl","title":"One Moody Soul ATL","description":"\u003cp\u003e\u003cstrong\u003eThe One Moody Soul™ — ATL Edition\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eFor the emotionally unavailable but deeply caring.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSome people are sunshine.\u003cbr\u003eSome people are chaos.\u003cbr\u003eAnd some people are just… one moody soul.\u003c\/p\u003e\n\u003cp\u003eThis hat was inspired by late-night drives through Atlanta, overthinking texts that probably meant nothing, dramatic playlists, iced coffee dependency, and pretending you \"don't care\" while caring way too much.\u003c\/p\u003e\n\u003cp\u003eClean cream crown. Deep green brim. Vintage energy with just enough emotional instability to make it interesting.\u003c\/p\u003e\n\u003cp\u003eThe One Moody Soul isn't sad.\u003cbr\u003eIt's self-aware.\u003cbr\u003eThere's a difference.\u003c\/p\u003e\n\u003cp\u003eIt's for the people who romanticize thunderstorms, disappear for a few hours to \"clear their head,\" and somehow become the funniest person in the room after saying they didn't even want to go out.\u003c\/p\u003e\n\u003cp\u003eAnd despite the mood swings, the mixed signals, and the occasional existential spiral… underneath it all is still the same energy:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eText your friends back.\u003cbr\u003eDon't let the hard days make you hard.\u003c\/p\u003e\n\u003cp\u003eThe ATL heart on the side is a nod to the city that raised a generation of beautifully complicated people with great taste, strong opinions, and at least one playlist titled \"night drive.\"\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eCancel plans.\u003cbr\u003eUncancel them an hour later.\u003cbr\u003eOrder the spicy marg.\u003cbr\u003eStare out the window dramatically for no reason.\u003c\/p\u003e\n\u003cp\u003eAnd if someone asks what mood you're in?\u003cbr\u003e\"Depends.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66839034724656,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/AB527684-F881-4D08-AC95-EEF4ED0EB6C7.png?v=1779397969"},{"product_id":"polo-club-bobby","title":"Country Club Bobby","description":"\u003cp\u003e\u003cstrong\u003eCountry Club Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEqual parts well-mannered and mildly problematic.\u003c\/p\u003e\n\u003cp\u003eThe Country Club Bobby was inspired by long lunches, stiff drinks after tennis, suspiciously competitive pickleball games, and the kind of people who know exactly when to charm a room and when to leave before the bill arrives.\u003c\/p\u003e\n\u003cp\u003eClean white crown. Deep green brim. Classic country club colors with just enough edge to make the older members uncomfortable.\u003c\/p\u003e\n\u003cp\u003eThis isn't your grandfather's country club hat.\u003cbr\u003eAlthough he'll probably try to steal it.\u003c\/p\u003e\n\u003cp\u003eIt's polished without being pretentious. Old-school manners with a little bit of \"don't ask too many questions.\" The kind of hat that feels right at the clubhouse bar, a tee time you barely made, martinis after 18, or pretending you know how to play tennis.\u003c\/p\u003e\n\u003cp\u003eAnd underneath all the cocktails, competition, and quiet luxury is the rule that actually matters:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eRespect the staff.\u003cbr\u003eTip the cart girl.\u003cbr\u003eShake hands after the match.\u003cbr\u003eKeep your ego lower than your handicap.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eOrder another transfusion.\u003cbr\u003eStay for one more round.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice?\u003cbr\u003eThey're probably not a member.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66851488891184,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/54B9EBE7-7380-4A17-A187-7126B7E023152.png?v=1779508023"},{"product_id":"the-og-bobby","title":"The OG Bobby","description":"\u003cp\u003e\u003cstrong\u003eThe OG Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe one that started it all.\u003c\/p\u003e\n\u003cp\u003eBefore the late nights, the stories, the characters, and the chaos… there was The OG Bobby. Clean cream crown. Black brim. No extra noise. Just timeless energy and a reminder the world probably needs more of.\u003c\/p\u003e\n\u003cp\u003eThis one's for the people who know you can still be a gangster and keep it clean.\u003c\/p\u003e\n\u003cp\u003eNot loud.\u003cbr\u003eNot flashy.\u003cbr\u003eJust confidence, presence, and knowing exactly who you are.\u003c\/p\u003e\n\u003cp\u003eThe OG Bobby feels like black coffee at the diner, Sinatra playing somewhere in the background, knowing everybody at the restaurant, and somehow always getting the best table without asking.\u003c\/p\u003e\n\u003cp\u003eIt's old-school in the best way. Sharp without trying too hard. The kind of hat that says you've got stories… but you don't need to tell everyone all of them.\u003c\/p\u003e\n\u003cp\u003eAnd underneath it all is the rule that built the entire brand:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eHold the door.\u003cbr\u003eRespect people.\u003cbr\u003eTake care of your circle.\u003cbr\u003eKeep your word.\u003cbr\u003eStay humble while still having a little edge.\u003c\/p\u003e\n\u003cp\u003ePut it on. Mean it.\u003cbr\u003eAnd if someone asks where you got it?\u003cbr\u003eTell them you know a guy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66851525624112,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/763EF029-A206-4E50-8DCE-0C640A51C6A3.png?v=1779508133"},{"product_id":"clubhouse-bobby","title":"Clubhouse Bobby","description":"\u003cp\u003e\u003cstrong\u003eClubhouse Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eClean. Classic. Slightly suspicious after the second cocktail.\u003c\/p\u003e\n\n\u003cp\u003eThe Clubhouse Bobby is for the people who know how to behave at lunch, but still somehow end up staying too long. Inspired by green fairways, white tablecloths, long afternoons, stiff drinks, and the kind of conversations that start with \"just one\" and end with someone ordering fries for the table.\u003c\/p\u003e\n\n\u003cp\u003eWith its crisp white crown, deep green brim, and easy country club feel, this Bobby is polished without being precious. It looks like it belongs at the clubhouse bar, a weekend tee time, a tennis match you may or may not actually play in, or a lunch that quietly becomes dinner.\u003c\/p\u003e\n\n\u003cp\u003eIt's old-school manners with just enough trouble underneath.\u003c\/p\u003e\n\n\u003cp\u003eAnd at the center of it all is the rule that matters:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eTo the staff.\u003cbr\u003eTo your playing partner.\u003cbr\u003eTo the bartender who already knows your order.\u003cbr\u003eTo the person who absolutely should not be driving the golf cart.\u003c\/p\u003e\n\n\u003cp\u003ePut it on.\u003cbr\u003eOrder the Arnold Palmer spiked.\u003cbr\u003eStay for one more round.\u003cbr\u003eKeep your ego lower than your handicap.\u003c\/p\u003e\n\n\u003cp\u003eAnd if someone reads it twice?\u003cbr\u003eThey probably want in.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\n\u003cp\u003e📸 \u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e— AlexaLegend\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"n\/a","offer_id":66857482453296,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_2311.png?v=1779560190"},{"product_id":"always-be-kind-bobby","title":"Always Be Kind Bobby","description":"\u003cp\u003e\u003cstrong\u003eAlways Be Kind Bobby™\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eAlways Be Kind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSome messages don't need a lot of words.\u003c\/p\u003e\n\u003cp\u003eThe Always Be Kind Bobby is the purest version of what this brand is all about — no attitude, no edge, no backstory needed. Just a clean hat with a reminder that matters every single day.\u003c\/p\u003e\n\u003cp\u003eCream crown. Black brim. Simple, sharp, and built for anyone who just wants to put something good into the world without making a big deal about it.\u003c\/p\u003e\n\u003cp\u003eIt's for the people who hold the door without thinking about it, the ones who remember names and actually ask how you're doing, the regulars who tip well and mean it, and the people who've figured out that being decent costs nothing.\u003c\/p\u003e\n\u003cp\u003eNo profanity. No chaos. Just the one rule that makes everything else easier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlways Be Kind.\u003c\/strong\u003e\u003cbr\u003eTo strangers.\u003cbr\u003eTo your people.\u003cbr\u003eTo yourself on the hard days.\u003c\/p\u003e\n\u003cp\u003ePut it on.\u003cbr\u003eWear it clean.\u003cbr\u003eSet the tone wherever you go.\u003c\/p\u003e\n\u003cp\u003eAnd if someone reads it twice?\u003cbr\u003eGood. They probably needed the reminder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREE Shipping\u003c\/strong\u003e when 2 or more hats are ordered\u003cbr\u003e\u003cstrong\u003e$15 OFF\u003c\/strong\u003e when 3 or more hats are ordered\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/AlwaysBeFuckinKind\" target=\"_blank\"\u003e@AlwaysBeFuckinKind\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66857499427120,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_23202.png?v=1779560789"},{"product_id":"ray-of-fuckin-sunshine","title":"Ray of Fuckin' Sunshine","description":"\u003cp\u003e\u003cspan\u003eBring the energy with the\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eRay of Fuckin’ Sunshine\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e foam trucker hat — a bold, feel-good statement piece built for people who lead with personality, humor, and just the right amount of edge.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis black foam-front trucker gives the phrase a bright, dimensional pop that stands out immediately. The matching yellow rope detail across the brim adds a retro touch, while the side smiley-sun embroidery brings in a playful nod to optimism and kindness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a structured front, curved brim, and breathable mesh back, this hat has that classic vintage trucker feel with a modern streetwear attitude. It is equal parts funny, warm, sarcastic, and uplifting the kind of hat that starts conversations before you even say a word.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for sunny days, bad days, good vibes, golf carts, poolside hangs, festivals, errands, and anyone who believes the world could use a little more light with a little less filter.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66910883774768,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_2932.png?v=1780877663"},{"product_id":"ray-of-fuckin-sunshine-baby-blue","title":"Ray of Fuckin Sunshine Baby Blue","description":"\u003cp\u003e\u003cspan\u003eRay of Fuckin’ Sunshine Trucker Hat – Baby Blue\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the ones who bring good energy with a little edge. This baby blue trucker hat features bold raised yellow embroidery across the front, a vintage-inspired yellow rope detail, and a colorful sunset patch on the side for an easy, laid-back feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a structured foam front, breathable mesh back, and curved brim, it delivers that classic trucker fit with a fresh, playful twist. Bright, funny, and impossible to ignore — this hat is made for beach days, poolside hangs, festivals, road trips, and anyone who likes their sunshine with some attitude.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBaby blue foam-front trucker hat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRaised yellow embroidered front design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSide sunset patch detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYellow rope accent across brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreathable mesh back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured crown with curved brim\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66910889476400,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_2935.png?v=1780878042"},{"product_id":"chasing-sunsets-baby-blue","title":"Chasing Sunsets - Baby Blue","description":"\u003cp\u003e\u003cspan\u003eChasing Sunsets Trucker Hat – Baby Blue\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade for golden hours, open roads, and anyone chasing a little more color in their day. The \u003c\/span\u003e\u003cspan\u003eChasing Sunsets\u003c\/span\u003e\u003cspan\u003e trucker hat features a bright baby blue foam front with a bold embroidered sunset patch, giving it an easygoing retro feel with a fresh coastal vibe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished with a coral rope accent and matching side embroidery, this hat brings just the right mix of playful, nostalgic, and laid-back. The structured front, curved brim, breathable mesh back, and adjustable snapback closure make it an easy everyday hat built for sunshine, travel, beach days, lake weekends, and summer nights.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBaby blue foam-front trucker hat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmbroidered sunset patch on front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoral rope accent across brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSide “Chasing Sunsets” embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreathable mesh back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured crown with curved brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRetro-inspired, laid-back fit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66910893474096,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_2946.png?v=1780878452"},{"product_id":"the-beau","title":"The Beau","description":"\u003ch3 data-section-id=\"1uhyyek\" data-start=\"0\" data-end=\"12\"\u003eTHE BEAU\u003c\/h3\u003e\n\u003cp data-start=\"14\" data-end=\"66\"\u003eCultivated 1980.\u003cbr data-start=\"27\" data-end=\"30\"\u003eCreative. 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And never mistake kindness for weakness.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"806\"\u003eYou can always spot The Beau from a mile away. The energy arrives before they do. Watching. Listening. Taking it all in.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"903\"\u003eAlexa Legend was born from The Beau spirit—a reminder that originality never goes out of style.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"927\"\u003eThis isn't just a hat.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"979\"\u003eIt's for the people who know exactly who they are.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1070\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"981\" data-end=\"994\"\u003eThe Beau.\u003c\/strong\u003e\u003cbr data-start=\"994\" data-end=\"997\"\u003e\u003cstrong data-start=\"997\" data-end=\"1063\"\u003eAlways Be Kind. But don't be afraid to pop off when necessary.\u003c\/strong\u003e 💚🩷✌️\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66919214580016,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_3026.png?v=1781014608"},{"product_id":"chasing-sunsets","title":"Chasing Sunsets","description":"\u003ch3 data-section-id=\"nkgj2e\" data-start=\"0\" data-end=\"19\"\u003eCHASING SUNSETS\u003c\/h3\u003e\n\u003cp data-start=\"21\" data-end=\"38\"\u003eThe days go fast.\u003c\/p\u003e\n\u003cp data-start=\"40\" data-end=\"251\"\u003eOne minute you're making plans, the next you're wondering where the time went. Between work, family, responsibilities, and the nonstop pace of life, we forget to slow down and notice what's right in front of us.\u003c\/p\u003e\n\u003cp data-start=\"253\" data-end=\"298\"\u003eThat's what \u003cstrong data-start=\"265\" data-end=\"284\"\u003eChasing Sunsets\u003c\/strong\u003e is all about.\u003c\/p\u003e\n\u003cp data-start=\"300\" data-end=\"345\"\u003eA reminder to pause. Look up. Take it all in.\u003c\/p\u003e\n\u003cp data-start=\"347\" data-end=\"549\"\u003eEvery sunset is different—just like every one of us. We all see the world through our own lens, our own colors, our own experiences. That's what makes life beautiful. That's what makes your story yours.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"741\"\u003eThis hat was inspired by those moments when the sky puts on a show and everything else can wait. The moments that remind us that life isn't meant to be rushed through—it's meant to be lived.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"834\"\u003eSo chase the sunsets. Stay a little longer. Take the scenic route. Watch the colors change.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"898\"\u003eBecause the best things in life aren't always the big moments.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"999\"\u003eSometimes they're just a beautiful sky, a deep breath, and a reminder that you're lucky to be here.\u003c\/p\u003e\n\u003cp data-start=\"1001\" data-end=\"1065\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1001\" data-end=\"1021\"\u003eChasing Sunsets™\u003c\/strong\u003e\u003cbr data-start=\"1021\" data-end=\"1024\"\u003e\u003cstrong data-start=\"1024\" data-end=\"1059\"\u003ePause. Look up. Take it all in.\u003c\/strong\u003e 🌅🧡✨\u003c\/p\u003e","brand":"Alexa-Legend","offers":[{"title":"Default Title","offer_id":66919238828336,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/IMG_3034.png?v=1781015762"},{"product_id":"the-big-apple-bob","title":"The Big Apple Bob (LIMITED RELEASE)","description":"\u003cp\u003ePRE-ORDER TODAY AND WILL SHIP APPROX WEEK OF JULY 20\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(61, 79, 194);\"\u003eWaiting Since 1973\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003eNew York waited since 1973 for this kind of moment — so we figured the hat should feel like it took 53 years to earn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eThe Big Apple Bob is built for the believers: the ones who lived through the heartbreak, packed the bars, yelled at the TV, trusted the point guard, cursed the fourth quarter, and still showed up in orange and blue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003eCream crown. Royal blue brim. Throwback orange lettering. Big apple side patch. Pure New York basketball energy — without the corporate logo, without the official license, and without pretending this is for casual fans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eThis one is for the city, the Garden noise, the lifers, the parade dreams, and everyone who knew the wait would be worth it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003eAlways Be Fuckin’ Kind — even when you’ve been waiting since 1973.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alexa-Legend ","offers":[{"title":"Default Title","offer_id":67000995381552,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/692ad5e4-ab2e-4028-b8f9-68eef3a64bed.jpg?v=1781634259"},{"product_id":"the-big-apple-bob-low-profile-limited-release","title":"The Big Apple Bob — Low Profile (LIMITED RELEASE)","description":"\u003cp\u003e\u003cspan\u003ePRE-ORDER TODAY AND ORDERS WILL SHIP APPROX WEEK OF JULY 20\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eSame New York energy. Cleaner, lower-profile fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003eThe Big Apple Bob Low Profile is our navy, orange, and Big Apple tribute to the city that never stopped believing. Designed with a lower crown for an easier everyday fit, this hat brings throwback NYC basketball energy without needing to say too much.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eMade for the lifers, the believers, the subway-to-the-Garden dreamers, and everyone who knows what waiting since 1973 really means.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 128, 0);\"\u003eDeep navy crown. Orange embroidered front. New York City apple side patch. Built for the city, the moment, and the people who never quit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eAlways Be Fuckin’ Kind — even when you’ve been waiting since 1973.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLow-profile structured fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNavy crown and brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrange front embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNew York City apple side patch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable back closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex fit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alexa-Legend ","offers":[{"title":"Default Title","offer_id":67001003671856,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2301\/7776\/files\/d22365cd-d628-46a4-94e9-1cebc6207a18_e5130205-ed93-45ff-979e-7b698bae7b2f.jpg?v=1781634116"}],"url":"https:\/\/alwaysbefuckinkind.com\/collections\/frontpage.oembed","provider":"Alexa-Legend ","version":"1.0","type":"link"}